BTL – Below the Line Activation
Brand Ambitious offers fully customized and objective driven BTL (below the line) Marketing campaigns for its national and international client. For this purpose Brand Ambitious has diverse teams of professionals with remarkable achievements on their track record. We are serving consumer goods’ and services’ clients for all their BTL needs around the Pakistan.
Brand Activation is the back bone of any advertising and marketing campaign. ‘Seeing is believing’ exactly applies to brand activation efforts and their business outcome. Brand Ambitious helps its clients to activate product and service brands in a highly dynamic manner to ensure better product positioning and high brand share in the perspective market. Brand activation if planned, organized and implemented with true professional image; establishes direct contact and relationship between brand and ultimate consumer. Brand activation is conducted in a dynamic and assertive manner that may include brand activation at different places and phases. Major brand activation efforts are grouped in following categories:
- Mall Activation
- Street or Apartment Activation
- School Activation
- Road Shows
- Trial Runs