A month-long campus activation for Changan’s MTO program, featuring a standalone metal gantry arch engineered, plus LinkedIn-style photo booths and branded giveaways for over 500 visiting students.
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A month-long campus activation for Changan’s MTO program, featuring a standalone metal gantry arch engineered, plus LinkedIn-style photo booths and branded giveaways for over 500 visiting students.
We designed and fabricated a standalone metal gantry arch and LinkedIn-style photo booths for Changan’s University Drive, Pakistan’s fast-growing automotive brand, supporting a month-long Management Trainee Officer (MTO) activation that brought over 500 students from different universities and faculties to the plant.







The centerpiece of the activation needed to be a gantry arch, but Changan’s site rules didn’t allow any drilling or anchoring into the ground. The location also saw heavy wind, which meant a freestanding structure risked instability and flex banners that could tear loose or lift. The activation itself ran for four weeks, with different time slots scheduled for students from different universities, so the setup also had to hold up over sustained, repeated use.
Our approach centered on building a cubicle-shaped metal frame with a heavy counterweight base, allowing the gantry to stand freely without being fixed to the ground. The base was made intentionally heavy, with external load placed inside it, so the structure could sustain its own weight and resist wind without anchoring. The frame was designed slightly wider at the bottom and narrower at the top, a subtle taper that stabilized the structure without being visually noticeable.
Changan
1st July
2026
Fabrication & Campus Activation
Completed a four-week on-site activation without any disruption to plant operations, maintaining the gantry’s structural integrity and brand presence across the entire campaign duration.
Delivered a standalone gantry arch that required no drilling or anchoring, meeting Changan’s site restrictions while still withstanding heavy wind throughout the activation.
Engaged more than 500 students across different universities and faculties, with scheduled time slots ensuring a smooth, organized visitor flow throughout the MTO program.
The LinkedIn-style photo booths and branded giveaways extended the activation beyond the arch itself, giving students a shareable, brand-tied takeaway from their visit to Changan’s plant.
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