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Technology

DHL Vehicle Branding & Fleet Wrapping

Professional vehicle wrapping solution for DHL’s delivery fleet, featuring iconic yellow branding with premium vinyl application for maximum visibility and durability across Pakistan’s roads.

About Project

We partnered with DHL Express Pakistan to execute comprehensive vehicle branding for their delivery fleet, transforming standard vehicles into moving brand ambassadors that embody DHL’s global identity and service excellence across Pakistani roads.

The Challenge

DHL required consistent, high-quality vehicle branding that would withstand Pakistan’s diverse climate conditions while maintaining their iconic yellow aesthetic and ensuring maximum brand visibility across urban and suburban routes throughout the country.

Our Strategy & Concept

Our approach focused on precision application of DHL’s global brand guidelines, utilizing premium-grade vinyl materials and expert installation techniques to create durable, weather-resistant vehicle wraps that perfectly capture the brand’s “Excellence. Simply Delivered.” promise.

Visual Identity

  • Iconic Yellow Color Scheme: Applied DHL’s signature vibrant yellow base with contrasting red typography for instant brand recognition
  • Bold Logo Placement: Strategic positioning of the dynamic DHL logo on multiple vehicle panels for 360-degree visibility
  • Tagline Integration: “EXCELLENCE. SIMPLY DELIVERED.” prominently featured to reinforce brand messaging
  • Clean Typography: Sharp, professional lettering using DHL’s official font specifications and color codes
  • High-Contrast Design: Red graphics on yellow background ensuring readability from distance and in varied lighting conditions
  • Complete Coverage: Full vehicle body branding including doors, hood, and rear sections for maximum visual impact

Brand Applications

  • Full vehicle body wrapping with premium cast vinyl material
  • Hood branding with centered DHL logo for frontal visibility
  • Side panel graphics featuring logo and complete tagline
  • Rear section branding for traffic visibility
  • Door wraps with consistent brand elements across all panels
  • Professional finishing with edge sealing and panel alignment
  • Heat application for seamless curves and contours
  • UV-resistant lamination for long-term color retention

PROJECT OVERVIEW

Client Name:

DHL Express Pakistan

Date:

April 2024

Year

2024

Service:

Fabrication & Branding

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The Result!

Enhanced Brand Visibility

Transformed DHL’s delivery fleet into powerful mobile billboards, generating thousands of daily brand impressions across major routes and residential areas throughout Karachi and surrounding regions.

Professional Fleet Identity

Created a cohesive, instantly recognizable fleet appearance that reinforces DHL’s position as Pakistan’s leading international express delivery service provider.

Durable Quality Execution

Delivered weather-resistant, long-lasting vehicle branding that maintains pristine appearance despite exposure to harsh sunlight, monsoon rains, and daily operational wear.

On-Brand Consistency

Achieved perfect alignment with DHL’s global brand standards, ensuring Pakistani fleet vehicles match the worldwide visual identity that customers recognize and trust.

Testimonials

Featured Endorsements & Contributor Spotlights
5/5

"The outcomes have been phenomenal. Through Brand Ambitious, it feels like they're in our trenches helping us and taking care of our needs. Brand Ambitious is like a mentor and our partner, helping us achieve where we'd like to be."

4/5

"Brand Ambitious makes us stand out from our competitors. They provide us with new ideas and methods that are not confined to conventional marketing, and actually push the limit to think differently about things."

5/5

"From beginning to end, this team was exceptional taking into consideration every aspect and being ahead of the trend in order to design a complete brand image for our company. Thank you!"

5/5

"We contacted them for brand promotion. The results that we received were extremely pleasing. The team is extremely hardworking and honest with their promises. Overall, I had a wonderful experience being with them."

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