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Let's Bring Your Ideas to Life!

Tell us a bit about your idea, and we’ll get back to you with a clear path forward.

Website Contact Form

Changan University Drive Gantry & Activation

A month-long campus activation for Changan’s MTO program, featuring a standalone metal gantry arch engineered, plus LinkedIn-style photo booths and branded giveaways for over 500 visiting students.

About Project

We designed and fabricated a standalone metal gantry arch and LinkedIn-style photo booths for Changan’s University Drive, Pakistan’s fast-growing automotive brand, supporting a month-long Management Trainee Officer (MTO) activation that brought over 500 students from different universities and faculties to the plant.

The Challenge

The centerpiece of the activation needed to be a gantry arch, but Changan’s site rules didn’t allow any drilling or anchoring into the ground. The location also saw heavy wind, which meant a freestanding structure risked instability and flex banners that could tear loose or lift. The activation itself ran for four weeks, with different time slots scheduled for students from different universities, so the setup also had to hold up over sustained, repeated use.

Our Strategy & Concept

Our approach centered on building a cubicle-shaped metal frame with a heavy counterweight base, allowing the gantry to stand freely without being fixed to the ground. The base was made intentionally heavy, with external load placed inside it, so the structure could sustain its own weight and resist wind without anchoring. The frame was designed slightly wider at the bottom and narrower at the top, a subtle taper that stabilized the structure without being visually noticeable.

Visual Identity

  • Standalone Gantry Arch: Built a cubicle-shaped metal frame with a heavy counterweight base, engineered to stand freely with no drilling or anchoring into the site
  • Wind-Resistant Structural Design: Tapered the frame slightly wider at the bottom and narrower at the top, with external load placed inside the base to keep flex banners from lifting or tearing loose
  • LinkedIn-Style Photo Booths: Designed two wooden photo booths around a LinkedIn-style theme, giving visiting students a shareable, brand-tied moment
  • Branded Giveaways: Arranged caps, diaries, pens, and keychains for students as part of the activation

Brand Applications

  • Standalone metal gantry arch with counterweight base, built without drilling or anchoring
  • Two wooden photo booths in LinkedIn-style theme
  • Branded giveaways: caps, diaries, pens, and keychains
  • Activation sustained across a 4-week campaign with scheduled slots for students from multiple universities

PROJECT OVERVIEW

Client Name:

Changan

Date:

1st July

Year

2026

Service:

Fabrication & Campus Activation

Contact Links

Find Out What to Expect

The Result!

Successful Month-Long Activation

Completed a four-week on-site activation without any disruption to plant operations, maintaining the gantry’s structural integrity and brand presence across the entire campaign duration.

Zero Site Impact

Delivered a standalone gantry arch that required no drilling or anchoring, meeting Changan’s site restrictions while still withstanding heavy wind throughout the activation.

Broad Student Engagement

Engaged more than 500 students across different universities and faculties, with scheduled time slots ensuring a smooth, organized visitor flow throughout the MTO program.

Memorable Brand Experience

The LinkedIn-style photo booths and branded giveaways extended the activation beyond the arch itself, giving students a shareable, brand-tied takeaway from their visit to Changan’s plant.

Testimonials

Featured Endorsements & Contributor Spotlights
5/5

"The outcomes have been phenomenal. Through Brand Ambitious, it feels like they're in our trenches helping us and taking care of our needs. Brand Ambitious is like a mentor and our partner, helping us achieve where we'd like to be."

4/5

"Brand Ambitious makes us stand out from our competitors. They provide us with new ideas and methods that are not confined to conventional marketing, and actually push the limit to think differently about things."

5/5

"From beginning to end, this team was exceptional taking into consideration every aspect and being ahead of the trend in order to design a complete brand image for our company. Thank you!"

5/5

"We contacted them for brand promotion. The results that we received were extremely pleasing. The team is extremely hardworking and honest with their promises. Overall, I had a wonderful experience being with them."

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